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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Customer Relationship Management and Advertisement Placement Effectiveness in Nigerian Broadcast Media

2026International Journal of International Relations Media and Mass Communication StudiesJournalOpen access

10.37745/ijirmmcs.15/vol12n186111 Full text0 citations

Authors

2 authors.

Olufisayo Titilope AdewusiFirst author
- Veritas University (NG)
Kenneth Asor TsebeeSenior author
- Veritas University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Marketing and Advertising Strategieslevel 3 · 0.23
Digital Marketing and Social Medialevel 3 · 0.13
Customer Service Quality and Loyaltylevel 3 · 0.09

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · International Journal of International Relations Media and Mass Communication Studies · 0 citations
https://openalex.org/W7166435045

Customer Relationship Management and Advertisement Placement Effectiveness in Nigerian Broadcast Media · Sankore