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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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The Role of Digital Capabilities in Driving Marketing Innovation and Business Performance: Evidence from Indian SMEs

2026BookOpen access

10.65677/iilr.v34.358 Full text0 citations

Authors

8 authors across 8 institutions in 3 countries.

Dr. Sandeep DongreFirst author
Dr. Smitha Sambrani
Saji George
- Nile University of Nigeria (NG)
Rajiv Kumar Agarwal
Rajkiran Prabhakar
Ahmad Azhar
Dr. Shweta
Alok GuptaSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Technology Adoption and User Behaviourlevel 3 · 0.08
Organizational and Employee Performancelevel 3 · 0.07
Cyberloafing and Workplace Behaviorlevel 3 · 0.06

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · 0 citations
https://openalex.org/W7165383558

The Role of Digital Capabilities in Driving Marketing Innovation and Business Performance: Evidence from Indian SMEs · Sankore