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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Effects of Marketing Variables on Adoption of Social Media as Promotional Tool by Small Businesses in the Federal Capital Territory, Abuja

2025IOASD Journal of Business and Management StudiesJournalOpen access

10.67224/ioasdjbms.2025.v02i02.005 Full text0 citations

Authors

2 authors.

Leonard Achile OgwucheFirst author
- Veritas University (NG)
Emmanuel Yusuf AttahSenior author
- Veritas University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.19
Organizational and Employee Performancelevel 3 · 0.12
Technology Adoption and User Behaviourlevel 3 · 0.06

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · IOASD Journal of Business and Management Studies · 0 citations
https://openalex.org/W7163891885

Effects of Marketing Variables on Adoption of Social Media as Promotional Tool by Small Businesses in the Federal Capital Territory, Abuja · Sankore