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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Experiential Marketing as a Driver of Customer Loyalty in the Nigerian Fast-Moving Consumer Goods Industry

2026Electronic Journal of Business and ManagementJournalOpen access

10.65136/ejbm.v11i2.193 Full text0 citations

Authors

3 authors.

Abdulazeez Alhaji SalauFirst author
- Kwara State University (NG)
Kamoru Lanre Akanbi
- Kwara State University (NG)
Dolapo Stephen AKINWUMISenior author
- Kwara State University (NG)
as printed: Dolapo Stephen Akinwumi

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Retail Behavior Studieslevel 3 · 0.37
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.14
Customer Service Quality and Loyaltylevel 3 · 0.06

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · Electronic Journal of Business and Management · 0 citations
https://openalex.org/W7163390845

Experiential Marketing as a Driver of Customer Loyalty in the Nigerian Fast-Moving Consumer Goods Industry · Sankore