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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Integrating Public Relations and Islamic Marketing Strategies for Enhancing Brand Trust and Consumer Engagement among SMEs in Sokoto State, Nigeria

2025Journal of Islamic Economics (JoIE)JournalOpen access

10.21154/joie.v5i2.11983 Full text0 citations

Authors

1 authors.

B Sa’iduFirst authorCorresponding
- Usmanu Danfodiyo University (NG)
as printed: Basiru Saidu

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Halal products and consumer behaviorlevel 3 · 0.14
Public Relations and Crisis Communicationlevel 3 · 0.11
Organizational Leadership and Management Strategieslevel 3 · 0.05

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · Journal of Islamic Economics (JoIE) · 0 citations
https://openalex.org/W7162323672

Integrating Public Relations and Islamic Marketing Strategies for Enhancing Brand Trust and Consumer Engagement among SMEs in Sokoto State, Nigeria · Sankore