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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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EFFECT OF BRAND MANAGEMENT ON THE CORPORATE PERFORMANCE OF TELECOMMUNICATION FIRMS IN SOUTH EAST NIGERIA

2025Zenodo (CERN European Organization for Nuclear Research)JournalOpen access

10.5281/zenodo.19732409 Full text0 citations

Authors

3 authors across 3 institutions in 1 country.

Chinyere Best ObekeFirst author
- University of Nigeria (NG)
as printed: Obeke, Chinyere Best
PhD Cyril Anamelechi Chiana
- Abia State University (NG)
as printed: Chiana, Cyril Anamelechi (PhD)
Ijeoma C. EzeabiiSenior author
- Enugu State University of Science and Technology (NG)
as printed: Ezeabii, Ijeoma C.

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.47
Corporate Identity and Reputationlevel 3 · 0.05
Marketing and Advertising Strategieslevel 3 · 0.03

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · Zenodo (CERN European Organization for Nuclear Research) · 0 citations
https://openalex.org/W7155556793

EFFECT OF BRAND MANAGEMENT ON THE CORPORATE PERFORMANCE OF TELECOMMUNICATION FIRMS IN SOUTH EAST NIGERIA · Sankore