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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

How Small Businesses in Nigeria Use Generative AI to Compete in Marketing Content

2026Social Science Insights and ApplicationsJournalOpen access

10.65773/ssia.2.2.34 Full text0 citations

Authors

4 authors across 4 institutions in 1 country.

Uka Uka NwagbaraFirst author
- Akwa Ibom State University (NG)
- University of Uyo (NG)
as printed: Uka Nwagbara
Chioma Obidozie
- Akwa Ibom State University (NG)
- University of Uyo (NG)
Daramfon Okon
- Akwa Ibom State University (NG)
- University of Uyo (NG)
Precious UkejeSenior author
- Akwa Ibom State University (NG)
- University of Uyo (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

AI in Service Interactionslevel 3 · 0.72
Ethics and Social Impacts of AIlevel 3 · 0.05
Digital Marketing and Social Medialevel 3 · 0.02

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · Social Science Insights and Applications · 0 citations
https://openalex.org/W7155212903

How Small Businesses in Nigeria Use Generative AI to Compete in Marketing Content · Sankore