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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Enabling Corporate Brand Awareness and Consumer Buying Intentions

2026Book Chapter

10.4018/979-8-2600-1343-4.ch009 Full text0 citations

Authors

2 authors.

Timilehin Olasoji OlubiyiFirst author
- Babcock University (NG)
Jude Chekwume NwauluneSenior author
- Babcock University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.10
Business Strategies and Management Researchlevel 3 · 0.04
Social Development and Education Researchlevel 3 · 0.04

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · 0 citations
https://openalex.org/W7155210799

Enabling Corporate Brand Awareness and Consumer Buying Intentions · Sankore