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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The Impact of Digital Relationship Marketing on Customer Loyalty in SMEs Post-COVID-19 in Nigeria

2025Journal of Consumer Behavior Marketing and ManagementJournalOpen access

10.54536/jcbmm.v1i1.4874 Full text0 citations

Authors

9 authors across 9 institutions in 3 countries.

Emmanuel NwakaFirst author
- Federal University of Technology Owerri (NG)
as printed: Emmanuel Nwaka Nwaka
Oladele Oluwatobi Grace
- Federal University of Technology (NG)
Usman Alhaji Umar
Onyeabor Sophia Amaka
- Madonna University (NG)
Theresa Ogan
Ogan Praise Dawuta
- Rivers State University (NG)
Adegbenro Adewale Gideon
Ajayi Abiola Samuel
Abuo Precious OsarrSenior author
- University of Cross River State (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.17
Organizational and Employee Performancelevel 3 · 0.07
E-commerce and Technology Innovationslevel 3 · 0.05

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · Journal of Consumer Behavior Marketing and Management · 0 citations
https://openalex.org/W7155107445

The Impact of Digital Relationship Marketing on Customer Loyalty in SMEs Post-COVID-19 in Nigeria · Sankore