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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Effect of Big Data Analytics on Marketing Decision-Making Effectiveness

2026Open Access Journal of Management Sciences ResearchJournalOpen access

10.46654/b56xkr12 Full text0 citations

Authors

5 authors across 2 institutions in 1 country.

Makuochukwu Comfort NzeobiFirst author
- Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus (NG)
- Chukwuemeka Odumegwu Ojukwu University (NG)
John Chidume Anetoh
- Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus (NG)
- Chukwuemeka Odumegwu Ojukwu University (NG)
Vivian Chioma Anetoh Ajakpo
- Chukwuemeka Odumegwu Ojukwu University (NG)
Uche Rose Ezeokafor
- Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus (NG)
- Chukwuemeka Odumegwu Ojukwu University (NG)
Nkoli Augustina ChendoSenior author
- Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus (NG)
- Chukwuemeka Odumegwu Ojukwu University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Big Data and Business Intelligencelevel 3 · 0.25
Digital Marketing and Social Medialevel 3 · 0.07
Organizational and Employee Performancelevel 3 · 0.04

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · Open Access Journal of Management Sciences Research · 0 citations
https://openalex.org/W7149923022

Effect of Big Data Analytics on Marketing Decision-Making Effectiveness · Sankore