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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

ADVERTISING, BRANDING AND CONSUMER ENGAGEMENT IN THE DIGITAL MARKETPLACE: STRATEGIES FOR THE DIGITAL ERA

2026Zenodo (CERN European Organization for Nuclear Research)JournalOpen access

10.5281/zenodo.18875346 Full text0 citations

Authors

3 authors across 3 institutions in 2 countries.

Chigozi (PhD). EkeFirst author
- University of Port Harcourt (NG)
as printed: Eke, Chigozi (PhD)
Queen Alikor Minabo
- Rivers State University (NG)
as printed: Minabo, Queen Alikor (PhD).
Amalagha, William InamunaSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.16
Digital Marketing and Social Medialevel 3 · 0.09
Organizational Leadership and Management Strategieslevel 3 · 0.04

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · Zenodo (CERN European Organization for Nuclear Research) · 0 citations
https://openalex.org/W7133983699

ADVERTISING, BRANDING AND CONSUMER ENGAGEMENT IN THE DIGITAL MARKETPLACE: STRATEGIES FOR THE DIGITAL ERA · Sankore