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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Influence of Celebrity Trustworthiness on Purchase Intention of Darling Hair among Female Undergraduates in University of Ilorin: A Qualitative Study

2025Media and Communication ReviewJournalOpen access

10.32350/mcr.52.02 Full text0 citations

Authors

5 authors.

Maryam Timilehin LawalFirst author
- University of Ilorin (NG)
Aisha Imam Omoloso
- University of Ilorin (NG)
Abdulkadir La’aro
- University of Ilorin (NG)
as printed: Abdulkadir Oba La’aro
Rasaq M. Adisa
- University of Ilorin (NG)
as printed: Rasaq Muhammed Adisa
Patrick UdendeSenior author
- University of Ilorin (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.44
Digital Marketing and Social Medialevel 3 · 0.05
Marketing and Advertising Strategieslevel 3 · 0.03

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · Media and Communication Review · 0 citations
https://openalex.org/W7131304894

Influence of Celebrity Trustworthiness on Purchase Intention of Darling Hair among Female Undergraduates in University of Ilorin: A Qualitative Study · Sankore