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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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MARKETING IN THE SHADOWS: INFORMAL BRANDING STRATEGIES OF SMALL AND MEDIUM ENTERPRISES IN PREDATION-BASED ECONOMIES OF NORTHWESTERN NIGERIA

2025Gusau Journal of Entrepreneurship DevelopmentJournalOpen access

10.57233/gujed.v3i2.09 Full text0 citations

Authors

2 authors.

Bello Taofik AbidemiFirst author
- Al-Qalam University Katsina (NG)
Fatima Sani StoresSenior author
- Al-Qalam University Katsina (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Corporate Identity and Reputationlevel 3 · 0.11
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.10
Entrepreneurship Studies and Influenceslevel 3 · 0.05

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · Gusau Journal of Entrepreneurship Development · 0 citations
https://openalex.org/W7128299645

MARKETING IN THE SHADOWS: INFORMAL BRANDING STRATEGIES OF SMALL AND MEDIUM ENTERPRISES IN PREDATION-BASED ECONOMIES OF NORTHWESTERN NIGERIA · Sankore