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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Digital Marketing, Millennial Decision-Making and Brand Loyalty: A Comparative Study of Nigeria and the United States in Fashion

2026Zenodo (CERN European Organization for Nuclear Research)JournalOpen access

10.5281/zenodo.18496553 Full text0 citations

Authors

3 authors.

Udegbe, Scholastica EbarefimiaFirst author
Ajose, Olufemi Aina
Oyekunle Olubusola TemiloluwaSenior author
- Lagos State University (NG)
as printed: Oyekunle, Olubusola Temiloluwa

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.34
Digital Marketing and Social Medialevel 3 · 0.09
Consumer Retail Behavior Studieslevel 3 · 0.05

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · Zenodo (CERN European Organization for Nuclear Research) · 0 citations
https://openalex.org/W7127939291

Digital Marketing, Millennial Decision-Making and Brand Loyalty: A Comparative Study of Nigeria and the United States in Fashion · Sankore