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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Adoption of Social Media Marketing by Entrepreneurial Ventures in a Developing Economy: Evidence from Calabar South, Nigeria

2026International Journal of Management and Economics InventionJournalOpen access

10.5281/zenodo.18466479 Full text0 citations

Authors

3 authors across 2 institutions in 1 country.

MOSES GEORGE ETOMAFirst author
- University of Cross River State (NG)
as printed: Dr. Etoma, Moses George
Anthonia Ugiebeme Adie
- University of Calabar (NG)
as printed: Dr. Adie, Anthonia Ugiebeme
Ukah TimothySenior author
- University of Calabar (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.23
Entrepreneurship Studies and Influenceslevel 3 · 0.10
Organizational and Employee Performancelevel 3 · 0.06

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · International Journal of Management and Economics Invention · 0 citations
https://openalex.org/W7127431780

Adoption of Social Media Marketing by Entrepreneurial Ventures in a Developing Economy: Evidence from Calabar South, Nigeria · Sankore