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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The Influence of Social Media Marketing on Generation Z Consumers’ Purchase Intention for Online Shopping in Anambra State Nigeria

2026Research Journal of Management PracticeJournalOpen access

10.46654/rjmp61-1764 Full text0 citations

Authors

2 authors.

Chibuchi Basilia ObiefunaFirst author
- Nnamdi Azikiwe University (NG)
Ifeanyichukwu OranusiSenior author
- Nnamdi Azikiwe University (NG)
as printed: Ifeanyichukwu N. Oranusi

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.13
Generational Differences and Trendslevel 3 · 0.05
Technology Adoption and User Behaviourlevel 3 · 0.05

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · Research Journal of Management Practice · 0 citations
https://openalex.org/W7127124980

The Influence of Social Media Marketing on Generation Z Consumers’ Purchase Intention for Online Shopping in Anambra State Nigeria · Sankore