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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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The Influence of WhatsApp Influencer Marketing on Smes in the University of Nigeria, Nsukka

2026International Journal of Social Science Humanity & Management ResearchJournalOpen access

10.5281/zenodo.18427115 Full text0 citations

Authors

3 authors across 2 institutions in 2 countries.

Ibiere Tom CookeyFirst author
as printed: COOKEY, Ibiere Tom, PhD
KWANI, Oforiokuma Isoboye, PhD
OLANREWAJU, Mgboji A., PhDSenior author
- University of Nigeria (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.17
Gender, Feminism, and Medialevel 3 · 0.08
Digital Communication and Languagelevel 3 · 0.06

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · International Journal of Social Science Humanity & Management Research · 0 citations
https://openalex.org/W7126209148

The Influence of WhatsApp Influencer Marketing on Smes in the University of Nigeria, Nsukka · Sankore