Digital Marketing and Sustainability Competitive Advantage
2023Advances in marketing, customer relationship management, and e-services book seriesBook Chapter
10.4018/978-1-6684-8681-8.ch009Full text6 citations
2023Advances in marketing, customer relationship management, and e-services book seriesBook Chapter
10.4018/978-1-6684-8681-8.ch009Full text6 citations
4 authors across 4 institutions in 2 countries.
as printed: Gifty Agyeiwah Bonsu
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2023 · Advances in marketing, customer relationship management, and e-services book series · 6 citations
https://openalex.org/W4382023214