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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Evaluating the Influence of Social Media Marketing on the Performance of Small Businesses in Birin Kebbi, Kebbi State, Nigeria

2024UMYU Journal of Accounting and Finance ResearchJournalOpen access

10.61143/umyu-jafr.7(1)2024.007 Full text0 citations

Authors

3 authors across 2 institutions in 1 country.

Muhammad Ashafa NuraFirst author
- Federal University Birnin Kebbi (NG)
- The Federal Polytechnic, Ado-Ekiti (NG)
Umar Y. Usman
- Federal University Birnin Kebbi (NG)
- The Federal Polytechnic, Ado-Ekiti (NG)
as printed: Umar Usman
I SaiduSenior author
- Federal University Birnin Kebbi (NG)
as printed: Ibrahim Saidu

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.38
Organizational and Employee Performancelevel 3 · 0.09
Technology Adoption and User Behaviourlevel 3 · 0.02

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · UMYU Journal of Accounting and Finance Research · 0 citations
https://openalex.org/W7124834296

Evaluating the Influence of Social Media Marketing on the Performance of Small Businesses in Birin Kebbi, Kebbi State, Nigeria · Sankore