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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The Strategic Role of Brand Differentiation in Achieving Competitive Advantage: Evidence from International Brewery PLC

2026Journal of Global Economics Management and Business ResearchJournalOpen access

10.56557/jgembr/2026/v18i110156 Full text0 citations

Authors

4 authors across 2 institutions in 1 country.

Idris Amobi ADIGUNFirst author
- University of Lagos (NG)
Charles Ighedoise OMOERA
- University of Lagos (NG)
Sheriff Babatunde Lamidi
- Lagos State University (NG)
as printed: Sheriff Babatunde LAMIDI
Olumide Olufemi OLADOYINBOSenior author
- Lagos State University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Organizational Leadership and Management Strategieslevel 3 · 0.08
Marketing and Advertising Strategieslevel 3 · 0.06
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.05

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · Journal of Global Economics Management and Business Research · 0 citations
https://openalex.org/W7124698398

The Strategic Role of Brand Differentiation in Achieving Competitive Advantage: Evidence from International Brewery PLC · Sankore