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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

A COMPARATIVE ANALYSIS OF TRADITIONAL VS DIGITAL ADVERTISING IMPACTS ON CONSUMERS’ PURCHASE BEHAVIOUR

2026Journal of Administration and Management SciencesJournalOpen access

10.64415/jams.v1i1.32 Full text0 citations

Authors

3 authors.

Willie Ebri Ebri EbriFirst author
- University of Calabar (NG)
Agness Edem Bassey
- University of Calabar (NG)
as printed: Bassey, Agnes Edem Bassey
Joseph-Kelvin EnyamSenior author
- University of Calabar (NG)
as printed: Enyam, Joseph Kelvin Enyam

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.16
Organizational and Employee Performancelevel 3 · 0.03
Generational Differences and Trendslevel 3 · 0.02

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · Journal of Administration and Management Sciences · 0 citations
https://openalex.org/W7124599183

A COMPARATIVE ANALYSIS OF TRADITIONAL VS DIGITAL ADVERTISING IMPACTS ON CONSUMERS’ PURCHASE BEHAVIOUR · Sankore