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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies

2026Palgrave studies of marketing in emerging economiesBook Chapter

10.1007/978-3-032-02365-0_2 Full text0 citations

Authors

4 authors across 4 institutions in 1 country.

Chinedu Izuchukwu NdigweFirst authorCorresponding
- Pan-Atlantic University (NG)
as printed: Chinedu Ndigwe
Ihunanya Erondu
- Pan-Atlantic University (NG)
Kelechi C. Nnamdi
- Pan-Atlantic University (NG)
as printed: Kelechi Nnamdi
Tayo OtubanjoSenior author
- Pan-Atlantic University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Virtual Reality Applications and Impactslevel 3 · 0.69
Consumer Retail Behavior Studieslevel 3 · 0.05
Innovation and Socioeconomic Developmentlevel 3 · 0.04

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · Palgrave studies of marketing in emerging economies · 0 citations
https://openalex.org/W7117993689

Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies · Sankore