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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

EFFECT OF INCLUSIVE ADVERTISING ON BRAND AFFINITY AMONG DIVERSE CONSUMERS WITHIN KADUNA METROPOLIS

2026International Journal of Business Economics and Management ScienceJournalOpen access

10.70382/hijbems.v010i7.064 Full text0 citations

Authors

4 authors across 3 institutions in 1 country.

Nasiru Bello WailareFirst author
- Kaduna Polytechnic (NG)
as printed: NASIRU BELLO WAILARE
MUSA USMAN
- Niger State Polytechnic (NG)
SALIHU HABIBA
- Federal College of Education, Kano (NG)
KABIRU MUSASenior author
- Federal College of Education, Kano (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.59
Consumer Retail Behavior Studieslevel 3 · 0.02
Social and Intergroup Psychologylevel 3 · 0.02

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2026 · International Journal of Business Economics and Management Science · 0 citations
https://openalex.org/W7117877138

EFFECT OF INCLUSIVE ADVERTISING ON BRAND AFFINITY AMONG DIVERSE CONSUMERS WITHIN KADUNA METROPOLIS · Sankore