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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Investigating the Use of Product Samples as Promotion Tool and Retention of Customers of Digital Television in Ekiti State, Nigeria

2025European Modern Studies JournalJournalOpen access

10.59573/emsj.9(6).2025.13 Full text0 citations

Authors

4 authors.

Adetayo, Hezekiah OlufemiFirst author
- Ekiti State University (NG)
as printed: Hezekiah Olufemi ADETAYO
Adedayo Mathias Opele
as printed: Adedayo Mathias OPELE
Oloyede Raheem LAWAL
Omofolasaye Omobolanle AdegokeSenior author
as printed: Omofolasaye Omobolanle ADEGOKE

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.10
Marketing and Advertising Strategieslevel 3 · 0.05
Consumer Market Behavior and Pricinglevel 3 · 0.03

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · European Modern Studies Journal · 0 citations
https://openalex.org/W7117546354

Investigating the Use of Product Samples as Promotion Tool and Retention of Customers of Digital Television in Ekiti State, Nigeria · Sankore