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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The mediating role of celebrity endorsement in stimulating purchases of ESG-oriented goods in Nigeria’s fast-moving consumer goods sector

2025UpravlenetsJournalOpen access

10.29141/2218-5003-2025-16-5-6 Full text0 citations

Authors

3 authors across 2 institutions in 2 countries.

Theophilus Tobi ONEWOFirst author
as printed: Theophilus Onewo
Zhanna Belyaeva
Godwin AdegbileSenior author
- Osun State University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Environmental Sustainability in Businesslevel 3 · 0.30
Generational Differences and Trendslevel 3 · 0.04
Innovation and Socioeconomic Developmentlevel 3 · 0.03

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · Upravlenets · 0 citations
https://openalex.org/W4416567418

The mediating role of celebrity endorsement in stimulating purchases of ESG-oriented goods in Nigeria’s fast-moving consumer goods sector · Sankore