Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Rhetorical Strategies and Discursive Constructions in Nigerian Consumer Goods Advertising: A Critical Analysis of Persuasive Appeals

2025International Journal of Advances in Social Sciences and HumanitiesJournalOpen access

10.56225/ijassh.v4i2.414 Full text0 citations

Authors

2 authors across 2 institutions in 1 country.

Peter Iorper UgondoFirst author
- Taraba State University (NG)
Mary Dauda AndepamSenior author
- Kwararafa University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.34
Media, Gender, and Advertisinglevel 3 · 0.12
Marketing and Advertising Strategieslevel 3 · 0.11

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · International Journal of Advances in Social Sciences and Humanities · 0 citations
https://openalex.org/W4416566538

Rhetorical Strategies and Discursive Constructions in Nigerian Consumer Goods Advertising: A Critical Analysis of Persuasive Appeals · Sankore