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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Branding Strategies and Sales Volume of Nestle Products: A Nigeria University Experience

2025Theory Methodology PracticeJournalOpen access

10.18096/tmp.2025.02.02 Full text0 citations

Authors

2 authors.

Ebenezer Oluwadamilare BalogunFirst author
- University of Ilorin (NG)
Opeyemi BabawaleSenior author
- University of Ilorin (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Consumer Retail Behavior Studieslevel 3 · 0.99
Consumer Market Behavior and Pricinglevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · Theory Methodology Practice · 0 citations
https://openalex.org/W4415363079

Branding Strategies and Sales Volume of Nestle Products: A Nigeria University Experience · Sankore