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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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A Comparative Study on the Influence of Social Media on Consumer Purchase Behavior in the Fashion, Beauty and Personal Care Sector of the United Kingdom and Nigeria

2025Saudi Journal of Business and Management StudiesJournalOpen access

10.36348/sjbms.2025.v10i09.001 Full text0 citations

Authors

2 authors across 2 institutions in 2 countries.

Benjamin Ogbonna NworiFirst author
Joachin Chetachi UchegbulamSenior author
- University of Nigeria (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.99
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.97
Consumer Retail Behavior Studieslevel 3 · 0.95

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · Saudi Journal of Business and Management Studies · 0 citations
https://openalex.org/W4415361169

A Comparative Study on the Influence of Social Media on Consumer Purchase Behavior in the Fashion, Beauty and Personal Care Sector of the United Kingdom and Nigeria · Sankore