Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Assessment of Integrated Marketing Communication (IMC) and Customer Patronage of Selected Nigerian Noodles

2025EDUMALSYS Journal of Research in Education ManagementJournalOpen access

10.58578/edumalsys.v3i3.7444 Full text0 citations

Authors

3 authors.

Yuhannasu Muhammad BabaiyaFirst author
- Nasarawa State University (NG)
T. M. Akase
- Nasarawa State University (NG)
Josiah Sabo KenteSenior author
- Nasarawa State University (NG)
as printed: J. S. Kente

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Marketing and Advertising Strategieslevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.94
Business Strategies and Innovationlevel 3 · 0.94

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · EDUMALSYS Journal of Research in Education Management · 0 citations
https://openalex.org/W4414374923

Assessment of Integrated Marketing Communication (IMC) and Customer Patronage of Selected Nigerian Noodles · Sankore