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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Endorsement in Advertising Indigenous Products and Patronage of Innoson Motors and Dangote Cement Brands in FCT, Abuja

2025EDUMALSYS Journal of Research in Education ManagementJournalOpen access

10.58578/edumalsys.v3i3.7403 Full text0 citations

Authors

3 authors.

Efu MgbedeFirst author
- Nasarawa State University (NG)
Josiah Sabo Kente
- Nasarawa State University (NG)
as printed: J. S. Kente
Anthony UgandeSenior author
- Nasarawa State University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.55
Business, Innovation, and Economylevel 3 · 0.49
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.45

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · EDUMALSYS Journal of Research in Education Management · 0 citations
https://openalex.org/W4414186124

Endorsement in Advertising Indigenous Products and Patronage of Innoson Motors and Dangote Cement Brands in FCT, Abuja · Sankore