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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Relationship Between Influencer Marketing and Brand Trust Among Generation Z Consumers in Awka Metropolis

2025British Journal of Marketing StudiesJournalOpen access

10.37745/bjms.2013/vol13n5110 Full text0 citations

Authors

1 authors.

Ifeanyichukwu OranusiFirst authorCorresponding
- Nnamdi Azikiwe University (NG)
as printed: Ifeanyichukwu Nwadiogo Oranusi

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.99
Technology Adoption and User Behaviourlevel 3 · 0.97

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · British Journal of Marketing Studies · 0 citations
https://openalex.org/W4414099797

Relationship Between Influencer Marketing and Brand Trust Among Generation Z Consumers in Awka Metropolis · Sankore