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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Influencer Marketing Strategies and Adoption of New Fintech Offering by SMEs in Uyo, Nigeria

2025African Journal of Management and Business ResearchJournalOpen access

10.62154/ajmbr.2025.020.01025 Full text0 citations

Authors

4 authors.

Martin Ikechukwu KanuFirst author
- University of Uyo (NG)
Margaret Ubong Bassey
- University of Uyo (NG)
Nkereke Idio Amindi
- University of Uyo (NG)
Saviour OkonSenior author
- University of Uyo (NG)
as printed: Saviour Sylvester Okon

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

FinTech, Crowdfunding, Digital Financelevel 3 · 0.98
Digital Marketing and Social Medialevel 3 · 0.96
Technology Adoption and User Behaviourlevel 3 · 0.94

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · African Journal of Management and Business Research · 0 citations
https://openalex.org/W4413943109

Influencer Marketing Strategies and Adoption of New Fintech Offering by SMEs in Uyo, Nigeria · Sankore