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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

INFLUENCE OF CELEBRITY ENDORSEMENTS ON CONSUMER BUYING HABITS OF NIVEA PRODUCTS IN ADO-EKITI-NIGERIA

2025Gusau Journal of SociologyJournalOpen access

10.57233/gujos.v4i4.13 Full text0 citations

Authors

4 authors.

Mustapha Olalekan RufaiFirst author
- Federal University Oye Ekiti (NG)
Christianah Oluwafisola Joshua
- Federal University Oye Ekiti (NG)
Lawrence Ibitoye
- Federal University Oye Ekiti (NG)
Femi OdunewuSenior author
- Federal University Oye Ekiti (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.92
Marketing and Advertising Strategieslevel 3 · 0.90

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · Gusau Journal of Sociology · 0 citations
https://openalex.org/W4413242364

INFLUENCE OF CELEBRITY ENDORSEMENTS ON CONSUMER BUYING HABITS OF NIVEA PRODUCTS IN ADO-EKITI-NIGERIA · Sankore