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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Influence of Celebrity Expertise on Brand Loyalty in the Nigerian Telecommunications Sector

2025Journal of Business and Enterprise Development (JOBED)JournalOpen access

10.47963/jobed.v13i.1756 Full text0 citations

Authors

4 authors across 5 institutions in 2 countries.

Isaac Oladepo OnigbindeFirst author
Isaac Olajide Fadeyi
- University of Lagos (NG)
- Yaba College of Technology (NG)
Adenike Oluwakemi Onigbinde
- Lead City University (NG)
Olalekan Akeem ShonubiSenior author
- McPherson University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.99
Marketing and Advertising Strategieslevel 3 · 0.97
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.97

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · Journal of Business and Enterprise Development (JOBED) · 0 citations
https://openalex.org/W4412987366

Influence of Celebrity Expertise on Brand Loyalty in the Nigerian Telecommunications Sector · Sankore