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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

MARKETING CONCEPT AND THE POLITICAL MARKETING OF POLITICAL PARTIES DURING ELECTIONS

2025Journal of Digital Marketing and CommunicationJournalOpen access

10.64415/jdmcvolume2no1.v1i1.2 Full text0 citations

Authors

3 authors.

Benedict Ejikeme OdigboFirst author
- University of Calabar (NG)
as printed: Ben E Odigbo
Joseph-Kelvin Enyam
- University of Calabar (NG)
Agwu Kalu IrohSenior author
- University of Calabar (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Globalization and Cultural Identitylevel 3 · 0.86
Education, Sociology, Communication Studieslevel 3 · 0.84
Social Media and Politicslevel 3 · 0.82

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · Journal of Digital Marketing and Communication · 0 citations
https://openalex.org/W4412620806

MARKETING CONCEPT AND THE POLITICAL MARKETING OF POLITICAL PARTIES DURING ELECTIONS · Sankore