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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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PUBLIC RELATIONS STRATEGIES FOR MANAGING MICRO, SMALL, AND MEDIUM-SCALE ENTERPRISES (MSMEs) LOSS OF INTELLECTUAL CAPITAL IN SUB-SAHARAN AFRICA: A CONCEPTUAL ANALYSIS OF RESOURCE-BASED VIEW AND INSTITUTIONAL THEORY

2024Journal of Global Peace-Marketing and Communications (JGPMC)JournalOpen access

10.64415/jgpmc.v2i1.23 Full text0 citations

Authors

6 authors across 4 institutions in 2 countries.

Raphael Valentine OkonkwoFirst author
- Michael Okpara University of Agriculture (NG)
as printed: Raphael Valentine Obodoechi Okonkwo
Ifeanyichukwu Uzochukwu Silba
- Enugu State University of Science and Technology (NG)
Ifeanyichukwu Uzochukwu Silba
- Enugu State University of Science and Technology (NG)
Blesse Penn Nkengla
- Bamenda University of Science and Technology (CM)
Marilyn Frinyu
- University of Bamenda (CM)
Agwu Kalu IrohSenior author
- University of Calabar (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Innovation and Socioeconomic Developmentlevel 3 · 0.49
Entrepreneurship Studies and Influenceslevel 3 · 0.45
International Business and FDIlevel 3 · 0.42

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 24, 2026
2024 · Journal of Global Peace-Marketing and Communications (JGPMC) · 0 citations
https://openalex.org/W4412620470

PUBLIC RELATIONS STRATEGIES FOR MANAGING MICRO, SMALL, AND MEDIUM-SCALE ENTERPRISES (MSMEs) LOSS OF INTELLECTUAL CAPITAL IN SUB-SAHARAN AFRICA: A CONCEPTUAL ANALYSIS OF RESOURCE-BASED VIEW AND INSTITUTIONAL THEORY · Sankore