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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Authentic Brand Activism, and Consumer Loyalty to Sustainable Food Brands in Lagos Metropolis, Nigeria

2025African Journal of Management and Business ResearchJournalOpen access

10.62154/ajmbr.2025.019.01034 Full text0 citations

Authors

4 authors across 2 institutions in 1 country.

Samuel G. EtukFirst author
- Akwa Ibom State University (NG)
- University of Uyo (NG)
Martin Ikechukwu Kanu
- Akwa Ibom State University (NG)
- University of Uyo (NG)
Margaret Ubong Bassey
- Akwa Ibom State University (NG)
- University of Uyo (NG)
Nkereke Idio AmindiSenior author
- Akwa Ibom State University (NG)
- University of Uyo (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.98
Innovation and Socioeconomic Developmentlevel 3 · 0.97

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · African Journal of Management and Business Research · 0 citations
https://openalex.org/W4412616670

Authentic Brand Activism, and Consumer Loyalty to Sustainable Food Brands in Lagos Metropolis, Nigeria · Sankore