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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Employing the Technology Acceptance Model (TAM) to Explain Digital Video Marketing Adoption and Sales Performance in Selected Nigerian MSMEs

2025International Journal of International Relations Media and Mass Communication StudiesJournalOpen access

10.37745/ijirmmcs.15/vol11n15573 Full text0 citations

Authors

6 authors across 3 institutions in 2 countries.

Rachael Ojeka-JohnFirst author
- Landmark University (NG)
as printed: Rachael O. Ojeka-John
Jacob Shagbaor Suemo
- Nile University of Nigeria (NG)
as printed: Jacob S. Suemo
Adebusola Adu
Matthew. A Olugbemi
Oluwakemi E. Akerele-Popoola
- Landmark University (NG)
as printed: Oluwakemi E. Akerele
Ibitara MoyinoluwaSenior author
- Landmark University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Technology Adoption and User Behaviourlevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 0.99
Innovation Diffusion and Forecastinglevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · International Journal of International Relations Media and Mass Communication Studies · 0 citations
https://openalex.org/W4412571005

Employing the Technology Acceptance Model (TAM) to Explain Digital Video Marketing Adoption and Sales Performance in Selected Nigerian MSMEs · Sankore