Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

KNOWLEDGE AND ADOPTION OF BIG DATA ANALYTICS BY BRAND COMMUNICATION CAMPAIGN MANAGERS IN LAGOS STATE, NIGERIA

2025International Journal of Law Politics and Humanities ResearchJournalOpen access

10.70382/caijlphr.v7i6.001 Full text0 citations

Authors

2 authors.

SHARON NKANIM UGBO, KOLADE AJILOREFirst author
- Babcock University (NG)
Oguchi Onyeizu AjaegbuSenior author
- Babcock University (NG)
as printed: OGUCHI AJAEGBU

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Big Data and Business Intelligencelevel 3 · 0.91

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · International Journal of Law Politics and Humanities Research · 0 citations
https://openalex.org/W4409548275

KNOWLEDGE AND ADOPTION OF BIG DATA ANALYTICS BY BRAND COMMUNICATION CAMPAIGN MANAGERS IN LAGOS STATE, NIGERIA · Sankore