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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Harnessing big data analytics to promote marketing strategies: A comprehensive literature review

2024Business and Management Theory and PracticeJournalOpen access

10.54517/bmtp3069 Full text0 citations

Authors

6 authors across 4 institutions in 1 country.

Farida BalarabeFirst author
- Adamawa State University (NG)
Nuru Yakubu Umar
- Delta State Polytechnic Ogwashi-Uku (NG)
Usman Yahya Ibrahim
- Gombe State University (NG)
Usman Yahya Ibrahim
- Gombe State University (NG)
Mohammed Nura Musa
- The Federal Polytechnic, Ado-Ekiti (NG)
Aminu Adamu AhmedSenior author
- The Federal Polytechnic, Ado-Ekiti (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Big Data and Business Intelligencelevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · Business and Management Theory and Practice · 0 citations
https://openalex.org/W4408677064

Harnessing big data analytics to promote marketing strategies: A comprehensive literature review · Sankore