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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The Role of Relationship Marketing on Customer Advocacy: An Empirical Investigation from Insurance Companies

2024Marketing and Branding ResearchJournalOpen access

10.32038/mbr.2024.11.01.03 Full text0 citations

Authors

4 authors across 2 institutions in 1 country.

Ezekiel Olakunle OluwabiyiFirst author
- Babcock University (NG)
Timilehin Olasoji Olubiyi
- Babcock University (NG)
Olalekan U. Asikhia
- Caleb University (NG)
as printed: Olalekan Usiobaifo Asikhia
T. K. EgwuonwuSenior author
- Babcock University (NG)
as printed: Thomas K. Egwuonwu

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer Service Quality and Loyaltylevel 3 · 0.97

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · Marketing and Branding Research · 0 citations
https://openalex.org/W4407918800

The Role of Relationship Marketing on Customer Advocacy: An Empirical Investigation from Insurance Companies · Sankore