Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Advertisement and Consumers Behaviour among Selected Manufacturing Firms in FCT Abuja

2025British Journal of Marketing StudiesJournalOpen access

10.37745/bjms.2013/vol13n23046 Full text0 citations

Authors

4 authors.

Babayemi Oduyingbo JoshuaFirst author
Abdulrahman Shehu Ahmadu
- Nile University of Nigeria (NG)
Grace Udo
- Nile University of Nigeria (NG)
Hadiza Saidu AbubakarSenior author
- Nile University of Nigeria (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Business Strategies and Management Researchlevel 3 · 0.49
COVID-19 Pandemic Impactslevel 3 · 0.43
Marketing and Advertising Strategieslevel 3 · 0.41

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · British Journal of Marketing Studies · 0 citations
https://openalex.org/W4407077917

Advertisement and Consumers Behaviour among Selected Manufacturing Firms in FCT Abuja · Sankore