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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Marketing Mix and Consumer Purchase Decision of Fast-Moving Consumer Goods (FMCG) in Akwa Ibom State, Nigeria

2025British Journal of Management and Marketing StudiesJournalOpen access

10.52589/bjmms-ixxfwokk Full text0 citations

Authors

1 authors across 2 institutions in 1 country.

Okokon B. AttihFirst authorCorresponding
- Akwa Ibom State University (NG)
- University of Uyo (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Retail Behavior Studieslevel 3 · 0.99
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.99
Customer Service Quality and Loyaltylevel 3 · 0.95

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · British Journal of Management and Marketing Studies · 0 citations
https://openalex.org/W4406629702

Marketing Mix and Consumer Purchase Decision of Fast-Moving Consumer Goods (FMCG) in Akwa Ibom State, Nigeria · Sankore