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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Perceptual Effect of Stereotypes in MTN Fastlink and Dettol Advertisements on Image of Female University Workers in Nigeria

2024NIU journal of social sciences.JournalOpen access

10.58709/niujss.v10i4.2034 Full text0 citations

Authors

8 authors across 2 institutions in 1 country.

Adesola Olufunmi BelloFirst author
- Olabisi Onabanjo University (NG)
Adesola Olufunmi BelloFirst author
- Olabisi Onabanjo University (NG)
Omoniyi Felix Akinkoya
- Olabisi Onabanjo University (NG)
Omoniyi Felix Akinkoya
- Olabisi Onabanjo University (NG)
Abimbola Adekemi Oluyemi
- Crawford University (NG)
Abimbola Adekemi Oluyemi
- Crawford University (NG)
Joseph Dayo OdigieSenior author
- Crawford University (NG)
Joseph Dayo OdigieSenior author
- Crawford University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.78
Digital Marketing and Social Medialevel 3 · 0.69

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · NIU journal of social sciences. · 0 citations
https://openalex.org/W4406145377

Perceptual Effect of Stereotypes in MTN Fastlink and Dettol Advertisements on Image of Female University Workers in Nigeria · Sankore