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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The Role of Predictive Analytics in Enhancing Customer Retention Strategies in E-commerce

2024Path of ScienceJournalOpen access

10.22178/pos.112-6 Full text0 citations

Authors

8 authors across 3 institutions in 1 country.

Mbanuzue Charles EkeneFirst author
- Federal University of Technology (NG)
Oye Oluwafunmilayo Ekaete
United Bank for Africa
- University of Lagos (NG)
United Bank for Africa
- University of Lagos (NG)
Osakwe Michael Chukwudi
- University of Lagos (NG)
- Federal University of Technology (NG)
Oluwasegun Temitope Adefemi
- Federal University of Technology (NG)
as printed: Adefemi Oluwasegun Temitope
John Babatunde Oladejo
- Osun State University (NG)
as printed: Oladejo Babatunde John
Tope Adetola AderibigbeSenior author
- Osun State University (NG)
as printed: Aderibigbe Tope Adetola

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer churn and segmentationlevel 3 · 0.99
Big Data and Business Intelligencelevel 3 · 0.99
Technology Adoption and User Behaviourlevel 3 · 0.96

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · Path of Science · 0 citations
https://openalex.org/W4406109853

The Role of Predictive Analytics in Enhancing Customer Retention Strategies in E-commerce · Sankore