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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Effect of Marketing Strategies on Consumer Buying Behaviour: A Case Study of Nigeria Bottling Company · Sankore

Effect of Marketing Strategies on Consumer Buying Behaviour: A Case Study of Nigeria Bottling Company

2024Path of ScienceJournalOpen access

10.22178/pos.107-10 Full text0 citations

Authors

7 authors across 7 institutions in 4 countries.

Yusuff Taofiq OlasunkanmiFirst author
- Yaba College of Technology (NG)
John Babatunde Oladejo
- Ogun State Institute of Technology Igbesa (NG)
as printed: John Oladejo Babatunde
Abiodun Adedokun Emmanuel
- University of Lagos (NG)
as printed: Emmanuel Adedokun Abiodun
Ugowe Samson Omoruyi
Chinenye Cordelia Nnamani
Achief Godsent Osimokha
- University of Abuja (NG)
Jennifer Kesiena EsegineSenior author
- University of Science and Technology of Benin (BJ)
as printed: Kesiena Jennifer Esegine

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Retail Behavior Studieslevel 3 · 0.96

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 24, 2026
2024 · Path of Science · 0 citations
https://openalex.org/W4402680156