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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Branding as a Tool for Increasing Customer Loyalty in the Telecommunication Industry in Nigeria

2024European Journal of Business and ManagementJournalOpen access

10.7176/ejbm/16-3-13 Full text0 citations

Authors

5 authors across 4 institutions in 1 country.

Sunday Mbaonu UchechukwuFirst author
- Abia State University (NG)
Agu, Godswill AguCorresponding
- Abia State University (NG)
Onyeokoro Sunday Chizobam
- Abia State University (NG)
Madumere Humphery Ikenna
- Nnamdi Azikiwe University (NG)
Onyeagwara Chukwuemeka OguguaSenior author
- Abia State University (NG)
- Imo State University (NG)
- Joseph Sarwuan Tarka University Makurdi (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.97
Marketing and Advertising Strategieslevel 3 · 0.96
Customer Service Quality and Loyaltylevel 3 · 0.95

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · European Journal of Business and Management · 0 citations
https://openalex.org/W4396627335

Branding as a Tool for Increasing Customer Loyalty in the Telecommunication Industry in Nigeria · Sankore