Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

PROMOTING CUSTOMER-BASED BRAND EQUITY THROUGH PRODUCT REJUVENATION: A STUDY OF RITE FOODS LIMITED, NIGERIA

2024International Journal of Management & Entrepreneurship ResearchJournalOpen access

10.51594/ijmer.v6i4.993 Full text0 citations

Authors

3 authors.

Dibie Raphael NdidiFirst author
- Delta State University (NG)
Olannye A. Peter
- Delta State University (NG)
Kifordu Anyibuofu AnthonySenior author
- Delta State University (NG)
as printed: Kifordu A. Anthony

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.98
Digital Marketing and Social Medialevel 3 · 0.91
Business Strategies and Innovationlevel 3 · 0.90

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · International Journal of Management & Entrepreneurship Research · 0 citations
https://openalex.org/W4394063126

PROMOTING CUSTOMER-BASED BRAND EQUITY THROUGH PRODUCT REJUVENATION: A STUDY OF RITE FOODS LIMITED, NIGERIA · Sankore