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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Assessing the Impact of Marketing Communication on the Performance of the Hospitality Industry in Akure, Ondo State (A Case Study of Some Selected Hotels in Alagbaka, Akure, Ondo State)

2024Journal of Business Theory and PracticeJournalOpen access

10.22158/jbtp.v12n1p74 Full text0 citations

Authors

1 authors.

Idowu OjoFirst authorCorresponding
- Elizade University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Marketing and Advertising Strategieslevel 3 · 0.90
Business Strategies and Management Researchlevel 3 · 0.89
Management and Marketing Educationlevel 3 · 0.82

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · Journal of Business Theory and Practice · 0 citations
https://openalex.org/W4392861302

Assessing the Impact of Marketing Communication on the Performance of the Hospitality Industry in Akure, Ondo State (A Case Study of Some Selected Hotels in Alagbaka, Akure, Ondo State) · Sankore