Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Celebrity and Testimonial Advertising of Lush and Darling Hair Products: The Anatomy of Influences and Buyer Behaviour

2023Zenodo (CERN European Organization for Nuclear Research)JournalOpen access

10.5281/zenodo.8286647 Full text0 citations

Authors

2 authors across 2 institutions in 1 country.

Efetobor, O. ElijahFirst author
- Gregory University Uturu (NG)
Andrew Chiahalam ApehSenior author
- Enugu State University of Science and Technology (NG)
as printed: Apeh, Andrew C.

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.81
Media, Gender, and Advertisinglevel 3 · 0.76

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · Zenodo (CERN European Organization for Nuclear Research) · 0 citations
https://openalex.org/W4386199216

Celebrity and Testimonial Advertising of Lush and Darling Hair Products: The Anatomy of Influences and Buyer Behaviour · Sankore